The Best Time to Post on TikTok in 2025 – [40,000+ Accounts Insights]

June 24, 2025

Sometimes it takes hours to make a TikTok video. But still it does not perform as expected. Even the video is perfectly edited with a clear caption and trendy music. You post it. But the views are terrible. No one likes and shares your content and you doubt yourself. What went wrong?

Out of many factors, one can be the timing of posting the content on TikTok. Yes, it is true that timing matters more than you think. Even if your content is perfect but wrong time of posting can bury it before anyone sees it.

This happens because TikTok is fast. New content is coming so fast and previous content disappears within no time. First you need to access who is your audience and then what time they are mostly active on TikTok. You need to post when your audience is actually online and active.

In 2025, TikTok’s algorithm will be smarter and more competitive than ever. We studied real data from over 40,000 TikTok accounts to find out exactly when people are getting the most views, likes, and engagement. This guide will tell you:

The best time to post on TikTok every day of the week
The worst times to avoid
The best times based on your location and industry
How to find your own perfect posting time
Simple tips to get seen by more people

Why Timing Matters on TikTok

TikTok runs fast. A video can go viral in minutes. Or it can flop with zero views. Timing is one big reason why it happens.

When you post a video, TikTok first shows it to a small group. If people like, comment, or watch it fully, TikTok sends it to more people. That first hour is key. If your audience is sleeping or offline, your post fails to take off.

Let’s say you post at 3 AM. Most people are not using TikTok. Your views are low. No one engages. The algorithm thinks your video is not good. So it stops pushing it.

Now imagine posting at 7 PM. People are home from work or school. They are scrolling TikTok. Your video gets seen. If people like it, TikTok shows it to more users. Your reach grows fast.

The first 30 to 60 minutes matter the most. That is when TikTok watches your video’s performance. If your video performs well early, TikTok boosts it even more.

This is why you must post when your audience is active. Not just once, but every time.

Different days and times give different results. What works on Monday may fail on Friday. That is why smart creators follow a posting schedule based on the best times.

Right time = more views.
Wrong time = wasted effort.

Related: What matters other than timing? The music. Read the full guide on how to add music to Instagram posts (Add link to the post ‘how to add music to instagram post’) and stand out.

Best Times to Post on TikTok (Day-by-Day Breakdown)

Some days give more reach than others. Posting at the right hour on the right day can bring huge results. Based on data from over 40,000 accounts, some clear patterns have come forward. Monday is one of the top days to post.

Let’s look at the perfect time to post on TikTok from Monday to Sunday.

Best Time to Post on TikTok Monday

Most people start the week slow. But they still check TikTok. Many scroll during early breaks or after work.

The best time to post on Monday is between:

6 AM to 11 AM
7 PM to 9 PM

The early morning slot works well because users often check TikTok before school or office. It is a calm window with less content competition. Evening time also works great. People are free, relaxed, and active on the app.

Some creators also find success at lunchtime, around 12 PM to 1 PM, but it is not as strong as morning or evening.

Best Time to Post on TikTok Tuesday

Tuesday is a solid day for TikTok. Users get into their weekly flow but still have time to scroll, especially best for professional people. It is not as strong as Monday, but still better than mid-week.

These time slots work well:

9 AM to 11 AM
1 PM to 2 PM
6 PM to 9 PM

Some accounts were seen to perform well during the 2:00-4:00 am slot. This shows late night or early morning activity of TikTok users.

Best Time to Post on TikTok Wednesday

Wednesday is a middle-of-the-week day. Engagement can dip if people are too busy. But with the right timing, you can still catch active users.

Try these times:

7 AM to 9 AM
12 PM to 1 PM
9 PM to 11 PM

Morning scrolls are still common. Lunch hour brings quick views. Nighttime also performs well. It is when users look for light content to relax. Keep your videos short and fun on Wednesdays.

Best Time to Post on TikTok Thursday

Thursday gives you a chance to build weekend momentum. Many users plan less work in the evening and use TikTok more.

Post during these times:

9 AM to 10 AM
12 PM to 3 PM
6 PM to 10 PM

Evening performs the best. Your content can stay active into Friday if it gets good reach. Aim for creative or funny content on Thursdays it gets more shares.

Best Time to Post on TikTok Friday

Friday is a high-traffic day. Users are excited about the weekend. They check TikTok more often and stay longer on the app.

These are good times to post:

6 AM to 9 AM
11 AM to 12 PM
4 PM to 6 PM

Morning and afternoon are great. But late afternoon is gold. If your post catches attention, it can trend through Friday night. Fridays are perfect for upbeat or fun content.

Best Time to Post on TikTok Saturday

Saturday is one of the best days to post on TikTok. People are free and scroll more, especially during the day.

Post at these hours:

9 AM to 11 AM
1 PM to 3 PM
7 PM to 9 PM

Try to avoid early morning or late night. Peak times are midday and early evening. Saturday content usually gets strong views if it is light, fun, or trending.

Best Time to Post on TikTok Sunday

Sunday is good for views, but timing is key. Mornings are busy, but evenings slow down as people get ready for the week.

Best time slots:

8 AM to 11 AM
1 PM to 2 PM
6 PM to 8 PM

Morning gives better results than evening. Try to post before 5 PM. Sunday is great for wrap-up content, recaps, or soft storytelling. People like calm videos before Monday starts.

Takeaway Notes:

Top 2 Best Days to Post:
- Monday – High engagement, fresh start of the week
- Saturday – Users are free, scroll more during the day
Other Strong Days:
- Friday – Builds into weekend, high evening activity
- Tuesday & Thursday – Steady reach with good timing
Overall Best Times to Post on TikTok (All Days Combined):
- Morning (6 AM – 10 AM) – Works on most days
- Midday (12 PM – 2 PM) – Hits lunch-time scrollers
- Evening (7 PM – 9 PM) – Peak engagement period
Avoid Late-Night Posts – Reach drops after 10 PM

Best Times to Post on TikTok by Country

The perfect time to post on TikTok today depends a lot on where your audience lives. Every country has different user habits, time zones, and daily routines. What works in one country might not work in another. That’s why it’s important to adjust your posting time based on local trends.

Here are some of the top regions and their best TikTok posting times:

Times to Post on TikTok in Australia

(All times are in AEST)

Monday: 6:30 AM, 9:30 AM, 8:00 PM
Tuesday: 3:00 AM, 6:00 AM, 9:00 AM
Wednesday: 7:00 AM, 10:00 AM, 1:00 PM
Thursday: 8:00 AM, 12:00 PM, 6:00 PM
Friday: 6:00 AM, 11:30 AM, 4:00 PM
Saturday: 10:30 AM, 7:30 PM, 9:00 PM
Sunday: 8:00 AM, 11:00 AM, 5:30 PM

Time to Post on TikTok in the United States

(Eastern Standard Time – EST)

Monday: 7:00 AM, 11:00 AM, 8:00 PM
Tuesday: 6:30 AM, 10:00 AM, 3:00 PM
Wednesday: 8:00 AM, 12:00 PM, 6:00 PM
Thursday: 7:30 AM, 11:30 AM, 5:00 PM
Friday: 6:00 AM, 10:00 AM, 1:00 PM
Saturday: 9:00 AM, 12:30 PM, 8:00 PM
Sunday: 8:30 AM, 10:30 AM, 7:00 PM

Time to Post on TikTok in Pakistan

(Pakistan Standard Time – PKT)

Monday: 9:00 AM, 11:00 AM, 7:00 PM
Tuesday: 10:00 AM, 1:00 PM, 6:00 PM
Wednesday: 8:00 AM, 12:00 PM, 4:30 PM
Thursday: 9:30 AM, 1:30 PM, 6:30 PM
Friday: 7:30 AM, 11:30 AM, 3:30 PM
Saturday: 10:00 AM, 2:00 PM, 7:30 PM
Sunday: 8:30 AM, 12:30 PM, 5:30 PM

Time to Post on TikTok in the UK

(Greenwich Mean Time – GMT)

Monday: 7:00 AM, 10:00 AM, 8:00 PM
Tuesday: 6:30 AM, 9:00 AM, 12:00 PM
Wednesday: 8:00 AM, 11:30 AM, 3:00 PM
Thursday: 7:00 AM, 10:00 AM, 5:30 PM
Friday: 6:00 AM, 9:30 AM, 4:00 PM
Saturday: 10:30 AM, 2:00 PM, 7:00 PM
Sunday: 9:00 AM, 12:00 PM, 6:00 PM

Time to Post on TikTok in Canada

(All times are in EST)

Monday: 6:30 AM, 10:00 AM, 7:30 PM
Tuesday: 7:00 AM, 11:00 AM, 4:30 PM
Wednesday: 8:00 AM, 12:00 PM, 6:00 PM
Thursday: 7:30 AM, 10:30 AM, 5:00 PM
Friday: 6:00 AM, 9:00 AM, 2:00 PM
Saturday: 9:30 AM, 1:00 PM, 8:00 PM
Sunday: 8:00 AM, 11:30 AM, 6:30 PM

Time to Post on TikTok in Germany

(All times are in CET)

Monday: 7:30 AM, 10:00 AM, 7:00 PM
Tuesday: 6:30 AM, 9:00 AM, 3:00 PM
Wednesday: 8:00 AM, 11:30 AM, 5:30 PM
Thursday: 7:00 AM, 10:30 AM, 6:00 PM
Friday: 6:00 AM, 9:00 AM, 2:30 PM
Saturday: 10:00 AM, 2:30 PM, 8:00 PM
Sunday: 9:00 AM, 12:00 PM, 5:00 PM

Time to Post on TikTok in India

(All times are in IST)

Monday: 9:00 AM, 11:00 AM, 6:30 PM
Tuesday: 8:00 AM, 10:30 AM, 4:30 PM
Wednesday: 9:00 AM, 12:00 PM, 5:30 PM
Thursday: 8:30 AM, 11:30 AM, 6:00 PM
Friday: 7:00 AM, 10:00 AM, 2:00 PM
Saturday: 10:00 AM, 1:00 PM, 7:00 PM
Sunday: 8:00 AM, 11:00 AM, 6:00 PM

Time to Post on TikTok in South Africa

(All times are in SAST)

Monday: 8:00 AM, 10:30 AM, 7:00 PM
Tuesday: 7:00 AM, 9:30 AM, 1:00 pm, 8:00 PM
Wednesday: 8:30 AM, 11:00 AM, 8:30 PM
Thursday: 7:30 AM, 10:00 AM, 5:30 PM
Friday: 6:30 AM, 9:00 AM, 2:30 PM
Saturday: 10:00 AM, 2:00 PM, 8:30 PM
Sunday: 9:00 AM, 12:00 PM, 5:00 PM

Time to Post on TikTok in Europe

(General Central European Time – CET)

Monday: 7:30 AM, 10:00 AM, 6:30 PM
Tuesday: 6:30 AM, 9:30 AM, 3:30 PM
Wednesday: 8:00 AM, 11:00 AM, 5:00 PM
Thursday: 7:00 AM, 10:00 AM, 5:30 PM
Friday: 6:00 AM, 9:00 AM, 3:00 PM
Saturday: 10:00 AM, 2:30 PM, 8:00 PM
Sunday: 8:30 AM, 11:00 AM, 5:00 PM

Does Industry Matter? Best Times to Post on TikTok by Niche

TikTok’s algorithm responds to timing but timing also depends on what you post. Each industry has its own peak window. Here is a quick look at the best days and times to post on TikTok by industry, based on audience behavior, scroll patterns, and real engagement insights.

Perfect Time to Post on TikTok by Industry (Updated Guide)

Industry	Best Days to Post	Best Time to Post
Food & Restaurants	Thursday, Friday	2:30 PM – 5:30 PM
Photographers	Saturday, Sunday	1:00 PM – 3:30 PM
Musicians & Bands	Friday, Saturday	9:30 AM – 12:30 PM
Artists & Creators	Monday to Friday	12:30 PM – 3:00 PM or 7:00 PM – 9:00 PM
Fashion & Beauty	Wednesday, Sunday	6:30 AM – 9:00 AM
Lawyers	Tuesday, Wednesday	3:30 PM – 6:30 PM
Healthcare/Doctors	Monday to Friday	11:30 AM – 1:00 PM
Dentists	Thursday to Saturday	9:30 AM – 11:00 AM or 4:00 PM – 5:30 PM
Educational Creators	Tuesday to Thursday	12:00 PM – 3:00 PM
Fitness Influencers	Monday, Thursday	6:00 AM – 8:30 AM
Travel Creators	Friday, Sunday	10:00 AM – 1:00 PM
Gamers	Saturday, Sunday	9:00 PM – 12:30 AM
Insurance & Finance	Monday to Thursday	8:00 AM – 11:00 AM
Churches & Faith Pages	Sunday, Tuesday	9:00 AM – 11:30 AM or 1:00 PM – 3:00 PM

Best vs Worst: When to Avoid Posting on TikTok

Timing your posts right can bring a huge boost in views but posting at the wrong time? That can bury your content before anyone even sees it.

Late nights and early mornings are usually bad for reach. Why? Because your target audience is asleep or just waking up. TikTok’s algorithm prefers fresh content with fast engagement. If no one’s online when you post, the algorithm sees it as a flop.

Another time to avoid is just after lunch on weekdays. People are busy with school, work, or errands. They scroll less, and even if they do, they’re not engaging much. So your video might get skipped.

Also, Sunday evenings tend to have slower activity. Many users are preparing for the week ahead — not scrolling for long.

Worst Times to Post on TikTok

After reviewing 600k+ posts and 40,000 accounts on TikTok we found that these windows usually see low activity and less engagement:

12:30 AM – 5:00 AM → Most users are asleep
2:00 PM – 4:00 PM (Weekdays) → Work/study hours
Sunday after 8:00 PM → Pre-week reset mode
Friday 6:00 PM – 8:00 PM → Busy with real-life plans

Tip: Always test different posting windows with similar content. Avoid overlapping your posts with crowd times or extremely quiet hours. Focus on when your audience is online

How to Find Your Time to Post on TikTok

No one can predict exactly about the best times to post on TikTok. Why? Because your audience is unique. They are of different ages, locations, and routines. The good news? You can find your personal best time using two reliable ways.

1. Use Smart Tools to Track Engagement

2. Use TikTok’s Built-In Insights (Free Method)

Let us break both down step by step.

1. Use Smart Tools to Track Engagement

There are many tools that help you figure out when your followers are most active. These platforms collect data from your TikTok account and show clear patterns.

Popular tools you can try:

SocialPilot
Hootsuite
Later
Analisa.io
Metricool

These tools give insights like:

What days get the most views
Which time slots bring more likes and comments
When your audience is online

They usually show this in simple graphs or tables. You can even schedule posts at those peak times directly from these tools.

Tip: Use the free versions of these tools to test first. Most offer enough data to get you started.

2. How to Use TikTok Analytics to Find Your Best Posting Time

If you want to know when your followers are most active, TikTok gives you free tools inside the app. These insights are easy to access and give you real-time data.

Here is a simple guide to help you track the best time based on your own audience.

Step 1: Change Your Account to a Business Profile

To unlock detailed analytics, your TikTok account must be set to Business.

Here is how to switch:

Open the TikTok app
Go to your profile (bottom right)
Tap the menu icon (≡) on the top right
Select Settings and Privacy
Tap Account
Now choose Switch to Business Account
Pick the right category for your content (like fashion, food, personal blog, etc.)
Done! You are now on a business account with full access to insights

Step 2: Open Analytics Dashboard

Once your account is switched, it’s time to view the stats.

To find analytics:

Go to your profile
Tap the ≡ menu icon
Select Business Suite or Creator Tools (this varies slightly by region)
Tap on Analytics

This opens a full dashboard where you’ll find everything: views, followers, top posts, and more.

Step 3: Check When Your Audience Is Active

Inside Analytics, go to the Followers tab (on the top of the screen).

Scroll down until you see:

Follower Activity by Hour
Follower Activity by Day

This shows you exactly what time your followers are online the most. You will see activity patterns as a graph. For example, you may notice your followers are most active around 3 p.m. to 6 p.m. every weekday.

Track these peak hours for better post timing.

Step 4: Find Out Where Your Followers Are From

Still in the Followers tab, look for Top Territories.

This shows the countries or regions where most of your followers live. Time zones matter, so this step helps you post at the right hour in their local time, not yours.

Example: If most of your followers are in the UK, you will want to post during UK peak hours, not your local time.

Step 5: Review Your Best Performing Videos

Now go to the Content tab in Analytics.

Here you can:

See which videos got the most views
Check the exact time and date they were posted
Match those times with your earlier follower activity data

This helps you notice patterns. For example, if 3 of your top videos were posted between 1 p.m. and 3 p.m., that might be a golden time slot for you.

Step 6: Keep a Simple Record for Yourself

Tracking your performance helps you grow. Open a Google Sheet or use your phone’s notes app to create a log.

Track things like:

Video title
Date and time posted
Views, likes, comments
Engagement pattern
Follower activity during that time

After a few weeks, you will clearly see your personal best days and times.

Tips to Maximize Reach When Posting at the Right Time

Finding the best time to post on TikTok is just the first step. If your content is not strong, even perfect timing will not be able to help. Here are real, practical tips to boost your reach when you are posting during those golden hours.

1. Use Trending Sounds

TikTok’s algorithm favors content that uses current or viral audio.

Before you post, scroll through your For You Page and notice what sounds are repeating.
Save them and try to use one that fits your content naturally.
Make sure it is not overused. Go for trending, not tired.

2. Hook Viewers in the First 3 Seconds

The first few seconds make or break your video.

Ask a question, show a dramatic moment, or tease the ending.
Avoid slow intros. Dive straight into action.
Use on-screen text if your opening shot needs context.

Example: Instead of “Watch till the end,” try “This shocked me…” or “I never thought this would work!”

3. Add a Clear Call-to-Action (CTA)

Sometimes viewers need a push to engage.

Ask them to “like if this helped,” “comment their opinion,” or “follow for part 2.”
Place your CTA at the end and in the caption for stronger impact.
Make it sound natural, not pushy.

4. Use Hashtags That Actually Help

More is not always better. Choose specific, relevant, and fresh hashtags.

Mix broad and niche tags. For example: #foryou + #TikTokFashionTips
Avoid copying hashtags from old viral videos.
Stay away from banned or overused hashtags they hurt reach.

Bonus tip: Create your own branded hashtag and encourage users to duet or stitch your content.

Related: Find out the best time to post on Instagram (add link of the “best time to post on Instagram” post)

Stop Guessing and Start Growing on TikTok

If you have ever wondered why your TikToks are not getting the views they deserve, now you know. It is not just about content. Timing plays a massive role. From discovering the best days and hours to learning how to track your audience activity and fine-tune your strategy, you have got the full playbook now.

Use the insights shared above. Try out the tools, dig into TikTok’s analytics, and post when your audience is actually watching. Small shifts in timing can lead to big growth.

Your next viral video might just be one smart post away. Create a Social Media Content Calendar these days.

Frequently Asked Questions

1. What is the best time to post on TikTok?
It depends on your location and audience, but mornings and evenings work best.

2. Which day is best for TikTok views?
Monday and Thursday often get higher reach and engagement.

3. How do I check when my followers are most active?
Use TikTok analytics in a Pro account to track follower activity.

4. Are posting times the same for all industries?
No, every niche has different peak times based on audience habits.

5. Can TikTok tools help find the best posting time?
Yes, tools like SocialPilot and TikTok Insights can guide you.